A Marketing Phone Number, or Tracking Number, is a technology that allows you to track phone calls into your agency and to associate these calls with a particular marketing campaign you are engaging in.
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A Personalized URL, or PURL, is a customized and fully-trackable web address unique to each individual you target with your direct mail campaign. Using a PURL on your direct mail piece can actually make your direct mail communications more engaging and exciting, and up the odds of converting a prospect into a customer.
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Direct Mail Marketing doesn’t have to be considered old fashioned. Intelligent strategies can be integrated in to make it dynamic, powerful, and an active experience for the recipient.
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With a growing population of tech-savvy millennials entering property ownership and with more and more older generations learning to embrace the many different aspects of technology, the addition of smart technology to your direct mail campaign can help you realize a bigger return on investment.
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Is your Direct Mail campaign bringing in results? Are you asking yourself if it’s working, and wondering if you should continue spending the money when the results seem few and far between?
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In these ever changing times where digital technology has given us the ability to communicate with anyone, Independent Insurance Agents must adapt to using social media to become relevant in their local communities.
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In the age of information overload, it can become overwhelming to think about all the different facets that should go into your insurance marketing Direct Mail campaigns quality of data.
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The purchasing world has changed dramatically in recent years. Today, insurance agents need to use multiple marketing channels to reach their potential customers, and social media marketing should play a significant role in the overall marketing plan.
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Every business owner in every corner of the world has one goal in common: to gain customers. Some companies use flashy advertisements plastered all over television and billboards, some rely on big stars or cute characters to convey their message, while some simply advertise the lowest pricing to try to win against the competition.
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By Melissa Smith